I have just returned home from New Haven, Connecticut where I was filming magician David Reed-Brown’s shows for a new demo video. The venue was a restored turn-of-the-century vaudeville theater called Lyric Hall. A beautiful venue in itself, complete with an antique chandelier, gilded decor, and restored hardwood floors. Walking into the theater felt like going back in time and was a perfect aesthetic for a magic show.
When promoting your service through video it can often be a challenge to cover all of your bases with one video. Recently, on an online forum, I read a post from a magician wondering how he could make his video meet the needs of everyone from the talent booker or event planner to his friends and fans who are already familiar with him and want to know more. (And everyone in between.)
For proper video marketing, different markets often entail having different edits of your video. One specific type of video marketing I favor and would like to share with you this month is Video Storytelling.
Storytelling sets us apart as professionals in a world with a lot of competition. Storytelling videos can also be very effective in getting new clients. The components of storytelling like evoking emotion through characters, a fun or dramatic plot, and engaging settings tell your story and are more likely to land a great response. If people can distinguish how you are different than others in your field, you gain a strong advantage.
Most importantly, storytelling videos are much more likely to be shared online. A video that comes across as a sales pitch may get the information across but does not evoke the emotion that motivates people to share the video with their friends. But when we create a humorous, thought-provoking or problem solving video, people will share it.
Below are some examples of recent storytelling videos we have created.