I have just returned home from Chicago where I was working with magician Bill Cook, filming some performances and other segments for a new video project.
It’s no secret that video is a powerful tool for promotion and marketing. Prospective clients want to see who they are hiring and what they are getting. One of the most important aspects of video marketing is to know what image you want to convey, and for which market. Once you have established that, it becomes easier to create the story you want to tell. Since most businesses reach out to different markets, it becomes necessary to have multiple videos that “speak the language” of each specific market.
This month I would like to feature 2 videos we created for Comedy Magician Tim Gabrielson.
The first is a Sizzle Video. Short and sweet, this style of video helps establish credibility and give people a tease of the excitement and energy of the performer’s show.
When you want to reach a specific market, it is ideal to have a solid Demo Video. This style of video is a bit longer and more involved and should convey the benefit of your service to the desired market.
“Jordan’s creativity, talent, communication skills, and patience,
combined with his entertainment background sets Red Spade
Entertainment far above industry standards.
After years of dealing with several different video production companies and
experiencing the difficulty of trying to explain the vision in which I
wanted my video to be portrayed, and not knowing what of my stock
footage I was to use…led me down a road of costly and unprofitable
demo reels that did not show “ME” on stage. With the footage that was
given to Jordan to choose from, I could not be happier. Jordan…you
have a wonderful gift, thanks for sharing it with me…I only wish I
would have found you years ago.”
The Magic of Comedy