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Building Your Brand

Building Your Brand

One of the challenges entrepreneurs face is building credibility for their brand. When starting to put together your promotional materials, it is sometimes necessary to create the content you need that will match the image you want to convey. Rather than “making do”...

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95 Seconds

These days it seems that just about any person with a computer can consider themselves a video editor. While this may serve one's needs for basic editing, it cannot replace working with a professional. That’s because good editing is more than just making cuts,...

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From Concept to Completion

From Concept to Completion

One of the pleasures of being in a creative industry is that I get to travel to new places and work with very talented people. Last month I traveled to East Waterford, Pennsylvania   to work with The Moogician, Todd Charles. You may recall the promo video we made for...

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Establishing Credibility

Establishing Credibility

When creating any type of promo video one of the biggest challenges is to grab the viewer's attention and hold their interest. A good promo video should make us care. One of the most effective ways to make people care is by establishing credibility. This month I would...

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Digital Magic

Digital Magic

"Jordan takes the time to get it right.  I will recommend him to everyone I know.  He exceeded my expectations!!!"  -  Kevin James I have just returned from Reno where I was filming Dirk Arthur's Wild Magic show at Harrah's. Dirk is just finishing up a 3-month run in...

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Video Projection Mapping

Video Projection Mapping

Combining robotics, projection mapping, and a choreographed actor, this performance tells a story of the principles of magic. This is a performance unlike any I have ever seen! https://www.youtube.com/watch?v=lX6JcybgDFo And here's a Behind the Scenes look:...

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Maximize Your Reach

I have just returned home from Chicago where I was working with magician Bill Cook, filming some performances and other segments for a new video project. It's no secret that video is a powerful tool for promotion and marketing. Prospective clients want to see who they...

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Expect the Unexpected

Expect the Unexpected

On Saturday, March 22 I was part of the 30th annual "Evening of Magic" at the High Street Arts Center in Moorpark, CA. The show, an annual fundraiser for student scholarships, also featured performances by Jonathan Levit, Paul Dwork, Ron Saylor, and juggler Michael...

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Worth the Wait

Getting to work on a new project, be it a live show or video, always fills me with anticipation. Anticipation of what it will become, how it will evolve.  Since one of the things I do is work with clients on creating a concept and developing their media image, each...

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