Most Common Misconceptions about Screen Capture

Most Common Misconceptions about Screen Capture

1.) “I Need Expensive Software…” People often assume that to record their screen they need to buy some high-end software to give them professional results. There are two pieces of software in fact that allow you to capture your screen and audio narration, for...
Building Your Brand

Building Your Brand

One of the challenges entrepreneurs face is building credibility for their brand. When starting to put together your promotional materials, it is sometimes necessary to create the content you need that will match the image you want to convey. Rather than “making do”...
Establishing Credibility

Establishing Credibility

When creating any type of promo video one of the biggest challenges is to grab the viewer’s attention and hold their interest. A good promo video should make us care. One of the most effective ways to make people care is by establishing credibility. This month I...
Video Projection Mapping

Video Projection Mapping

Combining robotics, projection mapping, and a choreographed actor, this performance tells a story of the principles of magic. This is a performance unlike any I have ever seen! And here’s a Behind the Scenes...

Maximize Your Reach

I have just returned home from Chicago where I was working with magician Bill Cook, filming some performances and other segments for a new video project. It’s no secret that video is a powerful tool for promotion and marketing. Prospective clients want to see...

Worth the Wait

Getting to work on a new project, be it a live show or video, always fills me with anticipation. Anticipation of what it will become, how it will evolve.  Since one of the things I do is work with clients on creating a concept and developing their media image, each...