Pushing the Comfort Zone

“I don’t like to be out of my comfort zone, which is about an inch and a half wide.” – Larry David, creator of Seinfeld and Curb Your Enthusiasm Reading this quote reminds me of myself at times. Perhaps we all have a tendency to get comfortable...

10 Essential Avant-Garde Films

I recently spoke at the annual Magic & Meaning Conference held in Las Vegas.  In my presentation on Cinema and Magic I spoke of my love of avant-garde films their filmmakers. That is to say, filmmakers whose objective was to introduce new, experimental ideas and...

Creating Compelling Content

Engaging viewers with your video starts with creating compelling content. When I am hired to make a video for a client, my main goal is to create a video that will last them for several years and give them a return on their investment.  I always strive to make every...

Seeing is Believing

One of the things I hear from my clients is their desire to form long-lasting relationships with their customers. With all of the digital noise in the world today, it can seem challenging just to get their attention. The biggest benefit that a video provides is...

It'SURREAL Fine Time – Episode 5

For the past 5 months we have been producing a monthly half-hour web series with the intention of inspiring people through the world of Surrealism and film making. New episodes stream live the second Wednesday of each month on MCBRIDEMAGIC.TV  Past episodes can be...

Brand Consistency

One of the pieces of advice I give to my clients as we begin planning their video project is to think about the look they are trying to sell. Since we are often our own brand, it is important to make sure everything we put out for the public to see matches the image...