From Concept to Completion

From Concept to Completion

One of the pleasures of being in a creative industry is that I get to travel to new places and work with very talented people. Last month I traveled to East Waterford, Pennsylvania   to work with The Moogician, Todd Charles. You may recall the promo video we made for...
Establishing Credibility

Establishing Credibility

When creating any type of promo video one of the biggest challenges is to grab the viewer’s attention and hold their interest. A good promo video should make us care. One of the most effective ways to make people care is by establishing credibility. This month I...

Seeing is Believing

One of the things I hear from my clients is their desire to form long-lasting relationships with their customers. With all of the digital noise in the world today, it can seem challenging just to get their attention. The biggest benefit that a video provides is...

Brand Consistency

One of the pieces of advice I give to my clients as we begin planning their video project is to think about the look they are trying to sell. Since we are often our own brand, it is important to make sure everything we put out for the public to see matches the image...

Loaded

Last night on Mystery School Monday we discussed the topic of Preparing for a Show. How do magicians prepare? What is the process a performer goes through to ensure their performance is a success? This great short film by Joe Larue shows exactly...

Pioneers of CineMagic – Jan Svankmajer

Jan Svankmajer is a surrealist filmmaker from the Czech Republic. His stop motion technique of film making and clever story-telling have influenced many artists worldwide, including Terry Gilliam, Tim Burton, Brothers Quay, and most definitely ME. His films often...