From Concept to Completion

From Concept to Completion

One of the pleasures of being in a creative industry is that I get to travel to new places and work with very talented people. Last month I traveled to East Waterford, Pennsylvania   to work with The Moogician, Todd Charles. You may recall the promo video we made for...
Establishing Credibility

Establishing Credibility

When creating any type of promo video one of the biggest challenges is to grab the viewer’s attention and hold their interest. A good promo video should make us care. One of the most effective ways to make people care is by establishing credibility. This month I...
Digital Magic

Digital Magic

“Jordan takes the time to get it right.  I will recommend him to everyone I know.  He exceeded my expectations!!!”  –  Kevin James I have just returned from Reno where I was filming Dirk Arthur’s Wild Magic show at Harrah’s. Dirk is just...

Maximize Your Reach

I have just returned home from Chicago where I was working with magician Bill Cook, filming some performances and other segments for a new video project. It’s no secret that video is a powerful tool for promotion and marketing. Prospective clients want to see...
Expect the Unexpected

Expect the Unexpected

On Saturday, March 22 I was part of the 30th annual “Evening of Magic” at the High Street Arts Center in Moorpark, CA. The show, an annual fundraiser for student scholarships, also featured performances by Jonathan Levit, Paul Dwork, Ron Saylor, and...

Pushing the Comfort Zone

“I don’t like to be out of my comfort zone, which is about an inch and a half wide.” – Larry David, creator of Seinfeld and Curb Your Enthusiasm Reading this quote reminds me of myself at times. Perhaps we all have a tendency to get comfortable...