Anheuser-Busch

Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, Anheuser-Busch has been a division of AnheuserBusch InBev SA/NV, now the world’s largest brewing company.

Training Opener Video

We were contacted by the manager of draught training at Anheuser-Busch who had an idea for an opener video for his training seminars. His concept was a campy, 1950’s-style horror movie trailer that humorously showed what not to do. This video would be the prelude to a training presentation focused on educating various constituents on the brewing process, beer styles/attributes, proper beer storage and serving techniques, and the use of appropriate/clean glassware. We filmed this on location in a bar with two members of the ABInBev team. We then edited the video to match the style they were looking for with the titles they requested. We added music and sound effects to enhance the overall feel.

Services: Creative Development, Filming, Editing, Motion Graphics, Audio Mixing